For over 2 decades at the time, our President and CEO Shawn Moore was frustrated with hiring students fresh out of college and university to work for his digital marketing agency thinkprofits.com. Despite their recent certifications, they required retraining due to their education being based on outdated content and technology, often 2-3 years old. Digital Marketing changes so rapidly, Shawn saw an opportunity in building a solution for this problem.

In 2014, Mujo Learning Systems Inc was born. It began creating digital marketing textbooks, teacher manuals, syllabus, exams and teacher resource cloud and courseware under the leadership of our President and CEO Shawn Moore and his partner Adam Wilkins.

The Vancouver-based publishing company also partnered with Think Profits.com Inc., Shawn’s established digital marketing agency, to imbue its textbooks with the industry best practices and job ready, practical skills. The agency has been an industry leader for three decades, and all insights its professionals have shared are used daily to help their clients achieve their business goals. These processes are baked in to Mujo textbooks.

In addition, Mujo conducted extensive research, interviewed business leaders, created audiovisual materials, and more during the curriculum development process. Feedback from students and instructors was also key when it came to refining both the content and lesson planning elements of the publications.

After 2 years in production, the first textbooks with full curriculum were launched in April of 2016  through BC’s largest college, Sprott Shaw.

By the end of 2019, Mujo had released fully developed curriculum, textbooks, teacher resource cloud, and courseware with five titles: Digital Marketing Fundamentals, Strategic Web Design, Social Media Marketing Strategies, Writing Digital Media Content, and SEO-Search Engine Optimization.