Mujo’s Fashion Marketing Essentials textbook provides students with a practical introduction to the world of fashion marketing. Through this textbook, students learn foundational concepts in marketing and business, and gain practical experience working with industry-standard marketing tools and platforms. Students will also build a solid foundation of fashion industry knowledge, covering everything from fashion shows and display planograms to textiles and garment construction.
Engage students with our fashion marketing courseware built for today’s classroom
Ready to Start Teaching this course? Simply order your books today and book an onboarding session.
Explore the Contents of our Fashion Marketing Essentials Curriculum (ISBN 9781998798513)
Marketing Fundamentals
History of the Fashion Industry
Target Markets
Design and Textiles
Sales Tactics
Fashion Promotion
Business Analytics
Career Readiness
What's Included in the Curriculum
In addition to the Foundations of Fashion Marketing Essentials Textbook, we provide comprehensive teacher resources, including:
- Fashion Marketing Essentials Teacher Manual (ISBN 9781998798537): Offering minute-by-minute lesson plans, digital marketing assignments, quizzes, exams, and additional supplements.
- Fashion Marketing Essentials Teacher Resource Cloud and Courseware: Access to a wealth of instructional digital marketing video tutorials, ready-to-use PowerPoint presentations, supplemental content, learning management system (LMS) integration, and digital marketing test bank exams.
- Match Learning Outcomes: We understand the importance of aligning your syllabus with learning outcomes. Request our learning outcomes and compare.
Who It's For
- High school teachers building a fashion marketing program
- CTE coordinators looking to expand their business or creative electives
- Marketing & business instructors interested in fashion-focused pathways
- Schools offering career prep in fashion, media, or digital marketing
Fashion Marketing Curriculum Bundles Available
Frequently Asked Questions
Can this be taught as a semester-long course?
Yes. The curriculum is modular and flexible. It’s perfect for both semester and year-long programs, or as a focused unit within a broader marketing course.
Are the resources available in digital format?
Absolutely. Both the student textbook and teacher resources are available in print and digital versions. The Mujo Teacher Cloud gives you downloadable and editable teaching materials for maximum flexibility.
Can I review the curriculum before purchasing?
Yes! Instructors can request a free digital sample or book a curriculum demo with a Mujo specialist to explore how it fits your course.
Do I need a background in fashion to teach this course?
Not at all! The teacher manual includes everything you need—lesson plans, answer keys, project ideas, and editable teaching materials—to confidently deliver engaging lessons regardless of your fashion or marketing experience.
We offer District and Statewide learning outcomes matching with volume based pricing.
Ready to Start Teaching this course? Simply order your books today and book an onboarding session.
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Prepare Students for Real-Word Sucess
Today’s fashion industry requires a blend of creative vision and strategic business skills. This curriculum connects both worlds, teaching students not only how fashion trends are created but also how they are marketed, monetized, and expanded. Whether students aspire to be content creators, stylists, brand managers, or entrepreneurs, this course equips them with a solid grounding in the core principles of the fashion business.
Ready to bring fashion marketing education to your high school?
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