Mujo’s Influencer Marketing Fundamentals examines the growing importance of influencer partnerships in digital marketing. Throughout this textbook, students will explore the role that influencers can play in helping businesses improve their brand recognition and learn how to develop strategies for influencer outreach and partnerships.
| Book Format | Soft Copy Printed |
|---|---|
| Discipline | Digital Marketing |
| Textbook Edition | For Post-Secondary Instructors |
| Subject | Social Media & Content Creation |
Ch 1 What is Influencer Marketing?
Ch 2 Identifying Influencers
Ch 3 Outreach Strategies
Ch 4 Collaboration and Partnerships
Ch 5 Content Creation
Ch 6 Social Monitoring and Social Listening
Ch 7 Social Media Aggregation
Ch 8 Law, Ethics, and Analytics
Learning Outcomes are available upon request
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