Mujo’s “Digital Marketing Fundamentals Textbook“ title is a good place to start laying the foundations for higher ed students to gain a core understanding of the basic knowledge base in the industry to go on to other content and improve comprehension.
Students Build a Strong Understanding of the Fundamentals of Digital Marketing Methods and Steps
This title covers various topics such as branding, audience targeting, goal setting, domain names, content development, email marketing, project management, and budgeting. By providing best practices and foundational principles, this textbook equips students with the necessary knowledge and skills for success in digital marketing and branding. It also explores commonly used tools like SEO and PPC, offering practical applications and the opportunity to create a brand identity and assets.
With digital marketing becoming essential in today’s business landscape, this textbook provides a solid understanding of how online and offline marketing methods work together to achieve results.
Table of Contents
While each title of our content can be a great starting point for any course offering that you may be putting together, our digital marketing fundamentals is not a requirement. Having said that, many do start here because it’s an excellent introduction for students and aspiring digital marketing professionals who want to learn about key baseline industry language comprehension and an overview of project planning methods used in this exciting industry including:
1
Ch 1: The Importance of Branding
• How it impacts marketing strategy
• Its visual components
• Touchpoints
• Its visual components
• Touchpoints
2
Ch 2: Audience and Reach
• Demographics
• How to communicate effectively
• How to reach customers at different stages in the sales cycle
• How to communicate effectively
• How to reach customers at different stages in the sales cycle
3
Ch 3: Goals and Analytics
• Why goals are important
• Offline vs. online goals
• How to utilize analytics
• Offline vs. online goals
• How to utilize analytics
4
Ch 4: Domain Names
• How to create a memorable domain
• How to work in a keyword
• Effective domain marketing
• How to work in a keyword
• Effective domain marketing
5
Ch 5: Keyword Research
• How to write powerful content
• Search Engine Optimization (SEO)
• Pay Per Click (PPC)
• Search Engine Optimization (SEO)
• Pay Per Click (PPC)
6
Ch 6: Online Marketing
• How to succeed with social media marketing
• Reputation management
• Interruption vs. permission marketing
• Reputation management
• Interruption vs. permission marketing
7
Ch 7: Email Marketing
• Effective marketing emails
• Subscription lists
• Email marketing analytics
• Subscription lists
• Email marketing analytics
8
Ch 8: Resource Allocation
• Overview of marketing expense
• Resource selection
• Budget allocation
• Resource selection
• Budget allocation
Digital Marketing Fundamentals Teacher Manual
The Digital Marketing Fundamentals textbook is accompanied by complimentary teacher manuals, providing instructors with valuable resources to enhance the learning experience. These teacher manuals go well beyond the textbook content and include:
- Minute-by-minute lesson plans
- Handy post-it notes
- Digital marketing assignments
- Digital marketing quizzes
- Digital marketing exams
Digital Marketing Fundamentals Teacher Resource Cloud and Courseware
In addition to the teacher manual, the Digital Marketing Fundamentals textbook also provides instructors with access to a teacher resource cloud and courseware, offering a wealth of valuable content to further support their teaching efforts. This dedicated platform includes:
- Instructional digital marketing video tutorials
- Ready-to-use digital marketing PowerPoint presentations
- Supplemental content to extend hours such as SCORM packages
- Learning management systems (LMS) integration
- Digital marketing test bank exams
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