Mujo’s AI Marketing textbook provides students with a practical and accessible introduction to artificial intelligence technologies and their application in the field of marketing. Throughout this textbook, students will explore strategies and tactics for using AI to create content, manage, and optimize personalized campaigns, generate predictive analytics, and more.
| Book Format | Soft Copy Printed |
|---|---|
| Discipline | Applied AI For Business |
| Textbook Edition | For Post-Secondary Instructors |
| Subject | General Digital Marketing |
Ch 1 AI Fundamentals
Ch 2 Key Concepts in AI
Ch 3 Audiences and Targeting
Ch 4 AI Content Creation
Ch 5 AI Search Engine Optimization
Ch 6 Social AI
Ch 7 Advanced Personalization
Ch 8 Big Data and Analytics
Learning Outcomes are available upon request
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